5 wonder women in tech who inspire us

It’s hard to find just 5 women by whom we are really inspired, because there are so many strong, successful ones and all would be worth mentioning. As tech lawyers and entrepreneurs ourselves this time we have chosen five wonderful females, who are currently not only working in the tech world, but built a company following their own dreams and shaping the company according to their own ideas. Thanks to them for breaking the ice! 

We wanted to introduce and let them inspire you too!


1. Monica Hansson, CFO of Kry.se

wonder women-MonicaMonica is the CFO of KRY, a tech driven healthcare provider that allows patients to see a doctor or psychologist via a video link on their smartphone or tablet.

We admire her because she and her partner heard the voice of the new age, and dared to move two steps ahead of everyone else. With the global pandemic still around us, it is particularly useful to learn how to be flexible about our health. Congratulations to Monica that she saw the need before the others, noticed the need and stuck to her guns. 

KRY is present in Sweden, Norway, France, Germany and the UK. We are hoping that the business will expand still further, to make this great new-wave healthcare opportunity available all around the globe.


2. Liv Gorosch, CEO of Wes 

wonder women - LivWe will forever respect women who support each other. Diversity is a very important cause, be it about gender, race or special needs. That’s the reason why Liv’s company showed up on our radar: Wes, a headhunting agency and Sweden’s fastest growing executive recruitment company, as well as a leading expert in diversity recruitment. 

Our experience has shown beyond doubt that diversity can help us to be our best selves, both in our private and work lives. We know what a challenge it is to put together the perfect team; however, we also certainly know from our own experience that everyone deserves a chance, regardless of their appearance, gender, race or any other aspect they can’t change. So, give them a chance! You may even be surprised how diversity will bring out the best in your team.


3. Mette Lykke, CEO of Too Good To Go

wonder women - MetteWe at Kassailaw are committed followers of sustainable living, but also know how difficult it is to lead a sustainable company in a consumer society. Mette took on this challenge, and wasn’t afraid to swim against the current, which is the reason why we love her project so much. 

Mette is the CEO of Too Good To Go, Europe’s largest food waste app, where she leads a team of more than 450 people in inspiring and empowering consumers and businesses alike to fight food waste. Just think about how many times you threw out food! Imagine if you were a restaurant! Mette thought about this on all of our behalf, and took a step forward. That’s how we imagine that Too Good to Go was founded.


4. Karen Dolva CEO of No Isolation

wonder women - KarenIsolation is a huge problem caused by COVID 19. Except… let’s think about this a little more! Wasn’t it a huge problem even before the pandemic? Karen Dolva’s company, No Isolation, aims to reduce global loneliness by making sure everyone has the technical tools they need to create, maintain and grow their close relationships. “We are professionals, but not at the cost of being emotionally grounded. We are a business, but not at the cost of being human”, they say. And we couldn’t agree with them more. 

We at Kassailaw aspire to keep our relationships community with our colleges and with our clients friendly. Please let us know if we grow so big that we forget all that!


5. Gülsah Bilen, founder of SwedenEdu

wonder women - GülsahThey say children are our future. It’s hard to disagree with that. Keeping our options open when it is about education is very important.

Gülsah, who is both a client and close friend of ours, is personally really committed to the cause. Her firm SwedenEdu provides free professional services and support for international students in the process of searching for bachelor and master level degree programs in Sweden. We, who didn’t grow up benefitting from the Swedish education system as children, think that learning at a Nordic university can be a huge opportunity for every girl and boy. That’s how we can raise new entrepreneurs and more global-thinking people. Gülsah, congratulations to you on your mission, we are proud to be called your friends!

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“Is your team the dream team? How much percentage should each founder get?” One of the core ingredients to success is the right team with complementing skills and personalities: early stage investors (and business partners too, by the way) will invest in the team, not the idea. Our goal is to guide you in building a strong and well-functioning team, as well as help you uncover potential friction points or weaknesses in the team, so that you can address them in the very beginning. When it comes to the fair split with your co-founders, if you need a reference point, or just want reassurance, we have developed our own tool for equity split calculation. Hint: the one answer that’s certainly wrong is a hasty 50-50 split.

You have spotted a problem and found a viable solution – in other words, you have your idea. What’s the next step? You need to make sure that the problem your business is trying to solve is a valid problem for a wide enough group, and that

Are you sure that the problem your business is trying to solve is a valid problem for a wide enough group? 

When you spot a problem and think you have found a viable solution to create a business around, it’s all too easy to get excited and jump straight into ideating a solution.

Avoid making something and then hoping people buy it when you could research what people need and then make that.

It doesn’t make any sense to make a key and then run around looking for a lock to open.

There are many ingredients in the recipe for creating a successful startup, but most certainly whatever you read and wherever you go, one of the first pieces of advice is going to be to do your homework properly regarding the validation. You have to validate both your problem and your solution to be able to define the perfect problem-solution and later on the product-market fit. If you manipulate your future customers into liking your solution or do not reveal all the aspects and layers of a problem you identified, your idea can easily lose its ground and with that the probability of it surviving and actually being turned into a prosperous business. Let us know if we can help at this initial but yet super-important stage.

Validation is the first step in moving towards learning more about the problem you are ultimately looking to solve.

Finding your unique value proposition is only possible if you take a thorough glance at your competitors. The world of tech is highly competitive, particularly so when you operate in a field with low entry barriers, you need to carefully examine and regularly update the news and developments of those companies who act in the same field and market. This might lead to several pivots for you if necessary, because you can significantly increase your chances of success if you can offer a—at least in some aspect—unique solution to your customers. The introduction as “we are like Uber/Snapchat/WeWork/Spotify, only better” is hardly sufficient in most cases. Unless you really are so much better, but then you need to know that too, so up the competitive analysis.