Creative collaboration: KassaiLaw joins Moholy-Nagy University as guest lecturer 

At KassaiLaw, we believe that staying up-to-date with the latest technological advancements and the related business opportunities is essential—but equally important is developing the skills that will shape the future. That’s why we established KassaiLaw Academy: to address the growing demand for courses that equip market participants with the knowledge and expertise required in an era of rapidly evolving technologies.
Education plays a vital role in cultivating these skills and preparing young professionals for the future. We are proud to announce that, starting in the fall semester of the 2024/2025 academic year, we are guest lecturers at Moholy-Nagy University of Art and Design in Budapest, Hungary. As the job market and many evolving industries have shown all of us over the past years, many jobs of the future have yet to be created. It’s essential to prepare professionals who can proactively navigate and succeed in the labour market of the future.
This semester, we will be teaching Business Communication in the Creative Industries to Art and Design Management MA students. In this course, students will engage in practical exercises to develop a brand and create a related communication strategy, culminating in a simulated pitch presentation to fictional investors – played by their peers.
Our second course, Project 2055: A Crystal Ball of Technology, is a Research, Development, and Innovation course focusing on the role and structures of human responsibility in the future of emerging technologies and on developing crucial skills for the future, such as critical thinking, leadership, communication, analytic reasoning and problem solving skills. During this course, students will have to imagine a fictional scenario in the future where the world is radically different from our reality in at least one aspect as a result of technological innovation. They will have to define and analyse the human decision-making process leading to the imagined state of the world and present the consequences in an art project of their choice. 

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“Is your team the dream team? How much percentage should each founder get?” One of the core ingredients to success is the right team with complementing skills and personalities: early stage investors (and business partners too, by the way) will invest in the team, not the idea. Our goal is to guide you in building a strong and well-functioning team, as well as help you uncover potential friction points or weaknesses in the team, so that you can address them in the very beginning. When it comes to the fair split with your co-founders, if you need a reference point, or just want reassurance, we have developed our own tool for equity split calculation. Hint: the one answer that’s certainly wrong is a hasty 50-50 split.

You have spotted a problem and found a viable solution – in other words, you have your idea. What’s the next step? You need to make sure that the problem your business is trying to solve is a valid problem for a wide enough group, and that

Are you sure that the problem your business is trying to solve is a valid problem for a wide enough group? 

When you spot a problem and think you have found a viable solution to create a business around, it’s all too easy to get excited and jump straight into ideating a solution.

Avoid making something and then hoping people buy it when you could research what people need and then make that.

It doesn’t make any sense to make a key and then run around looking for a lock to open.

There are many ingredients in the recipe for creating a successful startup, but most certainly whatever you read and wherever you go, one of the first pieces of advice is going to be to do your homework properly regarding the validation. You have to validate both your problem and your solution to be able to define the perfect problem-solution and later on the product-market fit. If you manipulate your future customers into liking your solution or do not reveal all the aspects and layers of a problem you identified, your idea can easily lose its ground and with that the probability of it surviving and actually being turned into a prosperous business. Let us know if we can help at this initial but yet super-important stage.

Validation is the first step in moving towards learning more about the problem you are ultimately looking to solve.

Finding your unique value proposition is only possible if you take a thorough glance at your competitors. The world of tech is highly competitive, particularly so when you operate in a field with low entry barriers, you need to carefully examine and regularly update the news and developments of those companies who act in the same field and market. This might lead to several pivots for you if necessary, because you can significantly increase your chances of success if you can offer a—at least in some aspect—unique solution to your customers. The introduction as “we are like Uber/Snapchat/WeWork/Spotify, only better” is hardly sufficient in most cases. Unless you really are so much better, but then you need to know that too, so up the competitive analysis.