Five unique fitness tools from Europe that are worth a try

Since we have been living in a world totally occupied by the pandemic for more than a year now, the value of practical and easy to use sports apps are increasingly appreciated. We know that most people love the opportunities and possibilities provided by the home office as much as we at KassaiLaw do, as a virtual law firm, but it is easy to forget to stand up from your desk, to exercise and get moving.

This need has inspired many entrepreneurs and now there are plenty of sport apps around to choose from, even celebrities, like Halle Berry, are launching fitness apps. She created hers, the FitOn app, with her long-time trainer, Peter Lee Thomas, and it was worth $400 million dollars in Q1 this year. It is free, and with an almost unlimited variety of workouts and meditation we can only recommend it. 

Moving on from the above example, we have plenty of other new fitness apps to help us in our mission to start exercising. All you need to do is choose the best fits for your goals and everyday life.

We live and work in Europe, so in looking around  we were particularly interested in the ones founded in our area. 

Let’s take a look at 5 of them!



Five unique fitness tools from Europe that are worth a try

Finding it hard to get started? We’ve been there and done that! Myworkout GO’s motto is: More life. These two words contain all that they do and why they are doing it. The app focuses on helping people to live longer and have better health by motivating  them to start exercising, as well as guide them on how to do it effectively. The exercises are based on 25 years of study and research at the Norwegian University of Science and Technology. To start with, you can calculate your biological age in just 34 minutes and see how to begin to improve your physical health. 

So if you need a nudge to take those first steps just try this Norwegian app!


BIKEMAP (Austria)

Biking is certainly fun, it’s no wonder that a lot of our colleagues do it in the city too. 

Cycling has always been one of the most popular leisure activities among all sports. During the pandemic, however, it became the means to move freely from A to B, even in the cities, and decreased the chances of being in crowded places.

Five unique fitness tools from Europe that are worth a tryDownload  Bikemap, take a look and hop on your bike, start with your local area, explore the cycle paths there and use your bike as a means of transport. Alternatively, use Bikemap at weekends and cycle along beautiful panoramic official bike routes across Europe using Eurovelo. Bikemap will be your loyal companion along the way, which incidentally was founded in Austria, to provide community-generated cycling maps & navigation services not just in Europe, but around the world

We are looking to try this out on the weekdays or at the weekend! So you should, too! You can search here for different countries and destinations.



The sharing economy is soaring higher than ever. It began with companies like Airbnb and Uber and continued worldwide with some great ideas, like sharing and exchanging clothes, media equipment, furniture, vehicles—for example through, which is based in Denmark— and even skills or simply books through in Hungary.

Why not spread this great approach to sport? Boardmemore is developing a marketplace for sports equipment rental where people can rent equipment from each other.

If you are an impulse buyer, you don’t have to buy a new SUP, a padel racket or get yourself into debt to try out golfing or indeed just about anything new. The two women entrepreneurs are in the P2P stage at the moment, but we hope this business and the idea will take off. 

Until it does we will have to carry on cadging from our colleagues and friends.



Giving birth and raising a child is a challenging adventure. It is almost as challenging as getting back into shape and spending some well-deserved time on  your own personal health besides work and family . 

An app could come in handy, right? 

StrongMom is way more than just an app. Its mission is to provide all moms with the tools to stay strong and have a healthy pregnancy and motherhood. Their team consists of a physical therapist, a midwife/doula and a registered nurse to make sure you take proper care of your body, even during this special period of life. 

We wish we had known about them earlier, it would have been a great help to the moms on our team too, but it’s never too late to at least spread the word.


FITPULI (Hungary)

Five unique fitness tools from Europe that are worth a tryKassaiLaw is based in Sweden, but we are home in Hungary too. That’s not the only reason why we are really proud of companies like Fitpuli though, this personal digital wellness specialist helps you to look after and improve your health, spirit , performance and quality of life all year round .

Fitpuli, the corporate health program, was founded by medical professionals. Their goal was to develop a framework to maintain the physical and mental health of employees. You can find all your health and lifestyle information there, but you can also accomplish exciting challenges and find diverse customizable fitness grails to quest after. You will also get handy tips and tricks on living a well-balanced life both at work and at home. The latter is the other reason we love it so much. 


Check out these apps with us over the next few weeks and give them a try! We are happy to move with you, together.

Exciting developments
are underway at Kassailaw!
Our team of legal and technology experts is hard at work, preparing to launch a new and innovative way to access information and knowledge. This interactive platform will provide an immersive and engaging experience and we’re eager to share it with you.
Stay tuned!

“Is your team the dream team? How much percentage should each founder get?” One of the core ingredients to success is the right team with complementing skills and personalities: early stage investors (and business partners too, by the way) will invest in the team, not the idea. Our goal is to guide you in building a strong and well-functioning team, as well as help you uncover potential friction points or weaknesses in the team, so that you can address them in the very beginning. When it comes to the fair split with your co-founders, if you need a reference point, or just want reassurance, we have developed our own tool for equity split calculation. Hint: the one answer that’s certainly wrong is a hasty 50-50 split.

You have spotted a problem and found a viable solution – in other words, you have your idea. What’s the next step? You need to make sure that the problem your business is trying to solve is a valid problem for a wide enough group, and that

Are you sure that the problem your business is trying to solve is a valid problem for a wide enough group? 

When you spot a problem and think you have found a viable solution to create a business around, it’s all too easy to get excited and jump straight into ideating a solution.

Avoid making something and then hoping people buy it when you could research what people need and then make that.

It doesn’t make any sense to make a key and then run around looking for a lock to open.

There are many ingredients in the recipe for creating a successful startup, but most certainly whatever you read and wherever you go, one of the first pieces of advice is going to be to do your homework properly regarding the validation. You have to validate both your problem and your solution to be able to define the perfect problem-solution and later on the product-market fit. If you manipulate your future customers into liking your solution or do not reveal all the aspects and layers of a problem you identified, your idea can easily lose its ground and with that the probability of it surviving and actually being turned into a prosperous business. Let us know if we can help at this initial but yet super-important stage.

Validation is the first step in moving towards learning more about the problem you are ultimately looking to solve.

Finding your unique value proposition is only possible if you take a thorough glance at your competitors. The world of tech is highly competitive, particularly so when you operate in a field with low entry barriers, you need to carefully examine and regularly update the news and developments of those companies who act in the same field and market. This might lead to several pivots for you if necessary, because you can significantly increase your chances of success if you can offer a—at least in some aspect—unique solution to your customers. The introduction as “we are like Uber/Snapchat/WeWork/Spotify, only better” is hardly sufficient in most cases. Unless you really are so much better, but then you need to know that too, so up the competitive analysis.