Our People – Eszter

At KassaiLaw we consider ourselves lucky to love our jobs, but everything comes at a price: it can result in forgetting to eat, stand up for long hours, or to make space for free-time activities. We have to be more conscious than ever before about taking care of ourselves and setting boundaries because failing to do so can eventually lead to burnout. Because of the increasing challenges lately in work-life balance, we wanted to show you that we also spare time for other things than work.

This piece is the first of four interviews with some of our beloved colleagues.

Welcome our first interviewee, Eszter Seregely, the Creative & Concept expert at KassaiLaw.

  • Were you a sporty child?

I’d rather say I was a perpetual -motion machine as a child. Born and raised in a small town, we were outdoors a lot: jumping into lakes, hiking in the hills, helping in the garden and biking to grandma’s through the forest (just like Little Red Riding Hood) every weekend. But in PE at school, where everything was about performance or scores and places, I never felt any joy. I didn’t feel like I fitted into the conventional framework. On the other hand, I have always felt a strong inner motivation toward personal growth and development, and I have put a lot of energy/effort into what I love.

In practicing yoga I don’t feel any pressure to compete with others, I only need to conquer myself to be a better me, meanwhile I respect my own boundaries.

  • What does yoga give to you?

Thanks to yoga, I stepped into a totally different world, a world I felt was made for me. It taught me patience and self-knowledge, and it also gave me a lot of ‘body awareness’, too. Which is not just another fancy word, I have actually experienced what it means. After a tiring or stressful day I just sit down in the lotus position and my body remembers how to find its inner peace.

  • When did you decide to learn more about yoga (and why)?

Yoga started for me as a necessary weekly exercise 20 years ago, I had musculoskeletal problems and there were days when I couldn’t raise my arms . Since yoga became part of my daily life those disorders have disappeared. An added bonus was that it also helped me to fight against my depression very successfully.  Yoga helps me to remain in every way a balanced and healthy person.

However, I didn’t want to keep this newly received gift of knowledge to myself; so, I enrolled at a school, and a year later I became a yoga instructor myself. I hold a class called “Granny Yoga”, which is for anyone who sometimes feels like a ‘granny’ after a long day. Everyone has a right to stretch and get stronger, even those ones who don’t want either to compete or die in the meantime.

  • Do you have any yoga goals you want to achieve?

To do all of those fancy handstands you see on Instagram with a real smile on my face… ha ha (smiling) 🙂

  • Do you have any personal secret for getting some quality time for yourself outside of work?

I wake up early in the morning, I try to do yoga every day, even if it’s just 30 minutes. So while others are just rolling over in bed or pressing the snooze button I’ve already done something useful. I also try not to work at weekends. Usually my attempt fails, so I still have to set aside a few hours for work, but outside of this timeframe I put my laptop aside. I can recharge the best in nature, even if it’s just sitting on a bench watching the birds or going on a hike somewhere, watching my tomatoes grow is the best meditation ever, after yoga. I can only recommend it.

“Is your team the dream team? How much percentage should each founder get?” One of the core ingredients to success is the right team with complementing skills and personalities: early stage investors (and business partners too, by the way) will invest in the team, not the idea. Our goal is to guide you in building a strong and well-functioning team, as well as help you uncover potential friction points or weaknesses in the team, so that you can address them in the very beginning. When it comes to the fair split with your co-founders, if you need a reference point, or just want reassurance, we have developed our own tool for equity split calculation. Hint: the one answer that’s certainly wrong is a hasty 50-50 split.

You have spotted a problem and found a viable solution – in other words, you have your idea. What’s the next step? You need to make sure that the problem your business is trying to solve is a valid problem for a wide enough group, and that

Are you sure that the problem your business is trying to solve is a valid problem for a wide enough group? 

When you spot a problem and think you have found a viable solution to create a business around, it’s all too easy to get excited and jump straight into ideating a solution.

Avoid making something and then hoping people buy it when you could research what people need and then make that.

It doesn’t make any sense to make a key and then run around looking for a lock to open.

There are many ingredients in the recipe for creating a successful startup, but most certainly whatever you read and wherever you go, one of the first pieces of advice is going to be to do your homework properly regarding the validation. You have to validate both your problem and your solution to be able to define the perfect problem-solution and later on the product-market fit. If you manipulate your future customers into liking your solution or do not reveal all the aspects and layers of a problem you identified, your idea can easily lose its ground and with that the probability of it surviving and actually being turned into a prosperous business. Let us know if we can help at this initial but yet super-important stage.

Validation is the first step in moving towards learning more about the problem you are ultimately looking to solve.

Finding your unique value proposition is only possible if you take a thorough glance at your competitors. The world of tech is highly competitive, particularly so when you operate in a field with low entry barriers, you need to carefully examine and regularly update the news and developments of those companies who act in the same field and market. This might lead to several pivots for you if necessary, because you can significantly increase your chances of success if you can offer a—at least in some aspect—unique solution to your customers. The introduction as “we are like Uber/Snapchat/WeWork/Spotify, only better” is hardly sufficient in most cases. Unless you really are so much better, but then you need to know that too, so up the competitive analysis.