Is becoming a unicorn really all what it takes? The entrepreneurial zoo of Europe and beyond
Ever since the word ‘unicorn’ was first coined by Aileen Lee in 2013, the main goal of privately held startups has been to become this mythical animal. The term was chosen to represent the statistical rarity of such success because, to achieve the status of a ‘unicorn company’ its value has to reach over $1 billion just within their first decade of operation.